Direct mail that
actually works.
Find the right people. Send the right postcard.
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Just sending one letter? Start here
Win new homeowners on autopilot.
With WriteToMail Hometown, shared postcards reach every new homeowner in the counties you pick — before they pick a cleaner, a painter, or a windows pro.
Pick your county, own your category
One advertiser per category per county. Sign up first and competitors get queued behind you.
Daily sends to new homeowners
We pull fresh move-in data every day and mail your shared postcard to every new household — no campaigns to launch, no lists to manage.
Tracked phone number per county
Each county gets a unique forwarding number so you know exactly which market is driving calls.
Find your audience
Reach every Consumer inside any boundary you draw — anywhere in the country, or upload your own list.
Automation
Launch a campaign in minutes — not weeks.
Upload a CSV. AI maps your columns. Every recipient gets a uniquely personalized piece. No design agency, no print shop, no fulfillment vendor.
Use cases
What teams are mailing
Real estate prospecting
Just-listed, just-sold, and farm-area campaigns with a Street View photo of every recipient’s house.
E-commerce win-back
Re-engage lapsed customers with personalized offers. Beat email’s 0.12% reply rate with physical mail.
B2B prospecting
Hit decision-makers on CRM-exported lists where LinkedIn DMs and cold email are saturated.
B2C campaigns
Loyalty offers, win-back coupons, new-product launches — reach customers where their inbox can’t.
Donor & member outreach
End-of-year appeals, capital campaigns, member renewals with merge variables for ask amounts.
Local services & home pros
Cleaning, painting, windows, solar — break through with house photos and neighborhood proof.
Pricing
Per-piece pricing. No minimums. No setup fees.
From $1.20 per postcard. Business plan ($20/mo) unlocks Hometown — daily shared postcards to every new homeowner in counties you pick — plus campaigns, analytics, team accounts, and integrations. High-volume? Let’s talk.
Running 10k+ pieces a month? Talk to us about volume pricing.
Frequently Asked Questions
Why does direct mail convert better than email?
Direct mail averages a 4.4% response rate compared with 0.12% for email (ANA/DMA Response Rate Report), and earns a 29:1 ROI on average. Postcards are physical, undeletable, and read at a glance — and unlike email, they never land in spam.
How does the bulk postcard upload work?
Upload a CSV or Excel file with up to 2,000 recipients. Our AI auto-detects address columns and lets you map any custom fields as merge variables. We personalize each postcard, validate every address against USPS, print, stamp, and mail.
Can I track responses?
Yes. Add a tracked QR code to any postcard and see scan counts, top-performing pieces, and campaign-level analytics in your dashboard. Server-side GA4 events surface direct mail in your funnel reports.
What does the Business plan unlock?
The Business plan ($20/mo) unlocks Hometown — daily shared postcards mailed to every new homeowner in counties you pick. It also includes team accounts with role-based access, custom branding, integrations like Clio, campaigns with QR-code tracking, and a campaign analytics dashboard.
What can be personalized per recipient?
Mail merge variables for any CSV column, automatic Street View house photos generated from each address, per-recipient AI image editing, and dynamic QR codes that route to a personalized landing page.
Is my data and recipient list secure?
Yes. Pieces are printed by our SOC 2 Type II and HIPAA-compliant mail partner. Data is encrypted at rest and only accessible through your authenticated account.